| |
|
|
Overview.
Brand conception and roll out for a national annual charity sports and music event in conjunction with Sport Relief and the Manchester United Foundation. |
|
The work.
Our close relationship with the guys at the Manchester United Foundation led to us being asked to create and implement a brand and full guidelines for the first United Relief Live charity event. As the project had multiple large stakeholders this gave us the opportunity to work with nationally renowned brands in Comic Relief and Manchester United FC. We produced both printed, digital and social media collateral to support the sale of tickets. |
|
| Our campaign resulted in 35,000 ticket sales and over £180,000 being raised for Sport Relief and the Manchester United Foundation. A fantastic result for all involved. |
|
Our thoughts:
To work on such a nationally prominent project was fantastic especially working with two of the biggest brands within their respective sectors. |
|
|
|
|
| |
|
|
|
 |
| |
| The ability Avenue has to provide cross media design helped this large and complex project run much smoother than working with multiple agencies. |
|
| Project Manager for the
Manchester United Foundation |
|
 |
|
|
|
