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Overview.
Microsite to support a series of nationwide accounting seminars. |
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The work.
Primarily we were tasked by the One E Tax Group to design and build a microsite to sell spaces at 24 national seminars relating to the 50% tax increase. The timelines were massively truncated and over the Christmas period but we saw this as a challenge to help a forward thinking firm deliver a time sensitive product to market. The site outlined solutions to the impending tax law change, details of QCs who had endorsed the ideas, biographies of the speakers plus the ability to book onto each of the seminars. |
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| In addition to the microsite, the end point of the user journey, we were also briefed with getting customers to the microsite. We successfully did this through online advertising and a suite of printed collateral. |
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Our thoughts:
Digital projects offer tangible results so it was great seeing the seminars selling out as a result of our work. |
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| Avenue was able to pull off a slick and professional site within extremely tight deadlines and went on to support the site even after launch. |
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| CEO of the One E Tax group |
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