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Overview.
Welcome pack for new customers at a high end Warrington Hair salon. |
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The work.
Our friends at Callaghan & Moran already had an identity created for their salon before they spoke to us. They approached us wanting a change in direction for some of their marketing material. |
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| Their marketing manager was looking for a way of adding value and initiating loyalty from becoming a new customer. Through close collaboration we created a pack that offered customers special offers, a loyalty card and a set of vouchers that would create a warmth towards the Callaghan & Moran brand and ultimately create repeat business. |
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Our thoughts:
Working in such a visually astute industry was really exciting as we were able to be creative with the print finish, and really push the boundaries of the paper stock. |
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| This Welcome Pack needed to reflect our brand alongside Wella. It needed to be engaging and help to start building a sense of brand loyalty and recognition with our new customers. |
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Marketing Manager at
Callaghan & Moran |
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